![]() With Idea ads, businesses and creators can combine video and images across multiple pages to tell their story. ![]() The Ideas concept is Pinterest’s answer to the Stories format innovated by snap and later adopted by the likes of Instagram and TikTok. Pinterest Idea ads are the equivalent of organic Idea Pins, a video post format that combines footage and images to tell stories. In this article, we take a closer look at Idea ads, explore the early performance data and show you how to create your first ad. In a post published on the Pinterest Newsroom, the network unveiled Idea ads as the latest ad format designed to inspire purchases. ![]() Idea ads officially launched last month, bringing “immersive, fullscreen storytelling” to the company’s portfolio of ad products. Pinterest recently launched a new ad format designed to inspire audiences and encourage action. Idea ads can increase brand recall by 59%, brand awareness by 38% and reduce cost per impression by 64%, according to early tests.
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